Hey, I’m Jon
A dad, CX and growth leader, design thinker, and part-time builder of digital experiments. I live with my family in Thirroul, a coastal town on the land of the Dharawal people, just south of Sydney, Australia.
I currently lead Growth & Analytics at Marlee, a SaaS platform helping people and teams unlock what drives them. My focus is on building data-driven strategies, customer-centric experiences, and sustainable growth systems that scale — without losing sight of the human behind the metrics.
My background is in graphic design, but over the last 18+ years I’ve worked across digital strategy, product, CX, marketing, and data — for startups, scale-ups, and global brands like nib, World Nomads, and others. I love the intersection where design meets data, and strategy becomes action.
I’m most energised when I’m connecting the dots — between teams, tools, and customer journeys. Whether it’s building a single customer view, mapping an onboarding flow, or designing experiments that improve real experiences, I bring curiosity, clarity, and measurable outcomes to the table.
💡 Things I Make
This site also showcases some of the things I build for fun (and function). From SEO crawlers to Chrome plugins, test calculators to little workflows — I like experimenting with tools that solve problems or spark ideas.
Check out the Playground to explore those.
🧠 What You’ll Find Here
- Writing on CX, design, growth, strategy, and the future of work
- Projects that support my day-to-day thinking or just scratch an itch
- Notes from lessons learned (and unlearned) through leading teams and working across disciplines
If you’re curious to see the full arc of my career, feel free to connect on LinkedIn.