Bringing Curious Badger to Life: A Smart SEO Tool, Built Fast and Built Right
10,000+
Webpage scans per week
9 Days
From concept to live product launch
Hundreds
Of active users and growing
Overview.
In collaboration with the product owner, we transformed Curious Badger from a rough internal tool to a polished, public-facing product in an impressive nine working days. Our goal was to achieve speed without compromise: to be fast to market, yet built on a solid foundation for long-term growth.
We designed a flexible and scalable architecture, with a strong brand identity, fast page parsing, and clear UX patterns for report sharing, filtering, and actioning.
Services.
Branding + UX/UI + Full Stack Development + Strategy
Challenge.
An idea with strong potential needed to move fast. Curious Badger began as a lightweight in-house tool. Still, early feedback revealed that it could evolve into something more substantial – a standalone SEO product designed for digital marketers, SEO consultants, and independent businesses seeking clarity and control over their organic and AI-driven search performance. The challenge: take it from raw concept to real-world tool with real impact, fast.
Solution.
Curious Badger delivers more than just SEO reports. It provides customisable, client-ready SEO reports, performance insights over time, and practical guidance on how to improve search rankings, not just in traditional SEO, but also for Generative Engine Optimisation (GEO). It’s a tool that makes a real difference.
The platform now handles over 10,000 webpage scans per week, with hundreds of active users relying on it to manage and prioritise their search visibility efforts. It’s a platform that’s not just fast and clear, but also scalable, adapting to the needs of SEO pros and business owners alike.
“StudioJWD took Curious Badger from a scrappy internal tool to a polished, public-facing product in less than two weeks. They handled everything, branding, UX, full stack development, and brought the kind of clarity and momentum that made launch feel effortless. I had the vision, but they brought it to life better than I imagined. The feedback from users has been incredible, and the platform just keeps growing.”
— John, Founder, Curious Badger
Services that powered this project.
Every project needs the right mix of strategy, creativity, and technology. See how our services came together here, and what they can do for you.
Branding
Defining how your business looks, sounds, and connects with people.
Strategy
Strategic thinking based on audience, category and culture.
UX & CRO
Streamlining user journeys to improve engagement and boost conversions.
Web Experiences
Websites, web apps, and digital journeys that engage your audience and drive growth.