Relaunching the Whitby Morrison website to drive sales, traffic, and efficiency.
130%
Increase in organic traffic
+73%
Mobile sales uplift
6.5%
Conversion rate (up from 3%)
Overview.
We partnered with Whitby Morrison to create a website worthy of their history and craft, but engineered for modern performance. From discovery workshops to design, build and integration, we worked collaboratively to deliver a platform that delights customers while making life easier behind the scenes.
Services.
Web + eCommerce + Data + Strategy
Challenge.
Whitby Morrison, the world’s leading ice cream van manufacturer, needed a modern website that reflected their iconic brand, streamlined their eCommerce experience, and integrated seamlessly with their Sage stock control system. Their existing site was dated, difficult to navigate — particularly on mobile — and required heavy manual effort to keep stock levels accurate.
Solution.
We designed and developed a responsive, visually compelling website with clear category navigation and streamlined paths to purchase, resulting in an average checkout time reduction of over 90 seconds. The eCommerce store now connects directly to their Sage system, keeping stock levels up-to-date and eliminating hours of manual reconciliation.
We also implemented Google Pay and Apple Pay to support their growing mobile audience, which saw a remarkable 73% increase in mobile sales after launch. SEO-focused architecture and content helped drive a 130% lift in organic traffic over 12 months, while improved usability and trust signals nearly doubled their conversion rate.
“We knew we needed a site that matched the quality of our vans, and that’s exactly what StudioJWD delivered. The team understood our challenges, guided us through the process with clarity and confidence, and created a site that looks great and performs even better. Sales are up, customers are happier, and managing stock is finally painless. We couldn’t be more pleased with the result.”
— Ed, Whitby Morrison
130%
Increase in organic traffic
+73%
Mobile sales uplift
6.5%
Conversion rate (up from 3%)
Services that powered this project.
Every project needs the right mix of strategy, creativity, and technology. See how our services came together here, and what they can do for you.
Data & Analytics
Turning data into insight to guide smarter business decisions.
Strategy
Strategic thinking based on audience, category and culture.
eCommerce
Smarter online shopping experiences that increase sales and loyalty.
Web Experiences
Websites, web apps, and digital journeys that engage your audience and drive growth.